Insist on having a voice in big commercial development in Laguna Beach.
Click Here to Pre-Register now for the ballot initiative

Help Save Laguna Now. Here's How:

Join the circle of Laguna Residents to defend the livability and unique character of Laguna Beach by supporting these measures:
  • Retain existing commercial parking requirements instead of reducing them
  • Maintain current height limits for commercial buildings
  • Keep congestion and parking from overflowing into neighborhoods
  • Prevent the combining of small storefronts into large malls and hotels
  • Encourage progress and improvement without relaxing standards

Current development proposals will bring more visitors, increase traffic congestion, and drive parking overflow into adjacent neighborhoods.

Who benefits?  Commercial property developers increase the value of their properties  – leaving residents with a less functional, more congested town. Instead of nurturing our unique local businesses, the proposed changes will set the scene for more mall-like stores, bars, and restaurants.

Let's work together to make sure that Laguna Residents get a meaningful say in the development of our town.


  • Ballot Initiative

    The process of getting the initiative on the 2022 ballot has started. The ballot initiative would enable Laguna voters to establishes an overlay zoning district in Laguna’s most visible and most used areas. Large development projects, for example, those as large as the new Museum Hotel proposal across from the Art Museum would require voter review and approval. Read more…

  • LRF Officer updates

    On 4 August 2020 LRF submitted an amendment to our FPPC Form 410 (Statement of Organization) to reflect the resignation… Read more…

  • Vacant Buildings in Downtown?

    It is a fact that there is a level of rent that would fill every empty storefront in Laguna. Take… Read more…

Insist on having a voice in big commercial development in Laguna Beach. Pre-register above for the ballot initiative.